One of the best ways to get users to spend more money is to invite them to do so! The Kaango system allows you to send emails to classifieds advertisers as soon as we receive a liner ad in the system. Numerous publications in the Kaango network effectively us this strategy and generate conversion rates of up to 60%! This translates into additional revenue each month as liner advertisers spend more money after you thought you had closed the transaction!
Steps to send out upsell emails:
1. Collect email addresses when taking orders.
2. Include the email in your import feed.
3. Turn on the “Upsell Email” feature in the Kaango management console.
4. Customize your message in the upsell email and offer at least one “free” photo to get the advertiser engaged in updating their ad.
Once we receive the email via your import feed we do the following:
1. If the user is not yet in our system, we will create an account for the user and link the incoming advertisement with that account. We will send an email to the user explaining this and offering the user the opportunity to upgrade the ad.
2. If the user is in our system, we will associate the incoming advertisement with the user’s account. We will also send a notification to the user that the ad has been published and may be modified or upgraded.
Upsell emails are a proven way to increase your monthly revenue. For more information or specific training, please contact clientsupport@kaango.com
