Our new self-serve ad placement software has been live for a few weeks now and the responses have been great.
Although we have seen some isolated transition bugs, our team is responding quickly and users report that the process of placing an ad is much easier than before!
Most importantly, the new ad placement process represents a leap forward for most of our clients. The process restructures how newspapers approach classified ads by making the “Write Your Ad” step the only required step for an online ad. Once the ad is written, a user may check out or use our software to optimize their ad for print publication. By positioning print as an up-sell, we were able to eliminate confusing package choices and path-narrowing fork pages that require users to decide in advance how they wish to distribute their ad (e.g. print, online or both). We also eliminated the up-front registration and login barrier.
Our user tests have verified the simplicity of the new process and the ease with which customers can move through ad placement and checkout.
You can read more about the feature set in our blog post of August 4, 2009.
